Crisis management is a relatively new field. The traditional way to “manage” a crisis is to start planning when you’re already in crisis mode.
Proactive crisis management includes identifying potential crises and planning how to deal with them. A proactive crisis management plan can help you know what to do:
The definition of crisis is an event you didn’t plan for. Taking time and resources to complete a proactive crisis management plan can help you change that definition.
Crisis management in the face of a current, real crisis includes identifying the real nature of a current crisis, intervening to minimize damage and recovering from the crisis. Crisis management often includes strong focus on how to continue your business in time of crisis.